Tobacco Control Program Disparities Grant

The purpose of the Disparities Grant is to ultimately reduce the toll of tobacco use in South Dakota.

2023 Vaping Prevention Video Challenge Entries

Video Winner: Harrisburg HOSA Chapter

I’m NOT Addicted

The purpose of the SD tobacco Control Program Disparities Grant is to ultimately reduce the toll of tobacco use in South Dakota. The South Dakota Foundation for Medical Care launched a Vaping Prevention Video Challenge in 2021 to encourage peer messaging through social media.

This competition encourages students to work as a team to design, research, and make an impact on tobacco prevention amongst their peers. Teens are creative. The videos emphasize the youth perspective and provide a tool to educate friends and family who are currently using tobacco products. Using social media to share tobacco prevention messages, youth will interact with family, friends, and community members through creative posts, hashtags, and shared messages.

By participating, youth organizations have an opportunity to earn rewards for their group through:
1) Name the #Hashtag
2) Having the most shares and likes on social media
3) 1st and 2nd place videos will win prizes for their local organization and possibly be used by the SD Department of Health on television

SDFMC will develop and distribute packet information that includes contest rules and guidelines focusing on prevention and the dangers of tobacco use and where to seek assistance. Participating organizations will be given a fact sheet that may be used in their messaging to provide them with current and up-to-date literature and data on tobacco use.

Initiation of the video contest will begin with a kickoff “Name the Hashtag” challenge. This hashtag will be attached to each video submission and allow tracking of video engagement across social media platforms. SDFMC will provide media guidance and be available to answer questions throughout the project period.

A team of selected judges will score the videos based on pre-determined criteria. This judging panel will consist of representative from various occupations including a health-related field, teaching, and a teen to give different perspectives on the learning outcomes and message relatability.

Videos must be no longer than 30-60 seconds and must include a tobacco prevention message, such as reduced access to tobacco products (at home, from friends and family, stores, etc.), reducing secondhand smoke exposure, or increasing access to resources.